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KINGDOM ON ITV1

MEDIA: Adidas builds iTV presence with UEFA link

Adidas is to sponsor the interactive coverage of the UEFA Champions League on ITV Digital ... broadcast on ITV1 and ITV Sport between February and May. Adidas, which is already an official kit ... , is the first sports equipment company to break into interactive football coverage. ITV's interactive ...

ITV 50 Years of Fame: Private view - Levi's

First, a declaration of interest. Levi's is a Starcom client. However, as anyone involved in the work will tell you, my contribution over the years has been pretty minimal. I can rejoice with detached admiration.

Lever's Persil to sponsor ITV children's show Art Attack

's show 'Art Attack' on ITV1....The new series of 'Art Attack', presented by Neil Buchanan, returns to CiTV, the children's schedule on ITV1, from Monday September 6. The sponsorship package includes broadcast credits on CiTV ... , and sponsorship executive Yan Leigh at ITV Sales, with planning support from Initiative. 'Art Attack' is rated ...

ITV eyes merchandising revenue from teen show Britannia High

LONDON - ITV is plotting a brand licensing initiative around its flagship teen musical drama...The broadcaster plans to roll out a range of merchandise associated with the primetime ITV1 programme, including clothing, DVDs, books and household items, and is likely to run live tours of the show. ITV is hoping to emulate Disney's success in merchandising its High School Musical series of films ...

ITV forced to pay for Nike's World Cup ad howler

LONDON - ITV has agreed to pay signficant compensation to Nike after cutting short the premiere...technical problem. A Nike spokesman said: "We have discussed this with ITV and although we're disappointed ... that we're happy with." WPP's Mindshare is the media agency for both Nike and ITV, and was keen ... Ronaldo, Ronaldinho, Fabio Cannavaro and Didier Drogba. It is not the first transmission problem ITV has ...

Media: Sekonda to sponsor ITV2's "Celebrity" package

Sekonda, the watchmaker, is to sponsor ITV2's "Celebrity" package. The deal will include idents

Media News: Sekonda to sponsor ITV2 celebrity shows

The brand, which has relied heavily on press advertising in recent years, is to sponsor ITV2's ... marketing drive targeting retailers. Separately, AXA has extended its sponsorship of ITV dramas for another year, while Regency Mortgages is to sponsor a daytime package on ITV2. ...

And in the real world... Endemol, Lovefilm, Tesco, CBI, ITV and more

that the recession will be shorter and less severe than first predicted. Source: The Times ITV may take legal ...

MEDIA: MEDIA CHOICE; Contact lenses

Gary Bean Marketing manager Teletext on ITV and Channel 4...Gary Bean Marketing manager Teletext on ITV and Channel 4 When Puma decided it wanted to make a splash by utilising a forward- looking and dynamic medium it really hit the jackpot with Linford Christie s contact lenses. Of course, to describe somebody s eyes as a medium ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.