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ITV 'product placement' by ITV Creative

ITV has launched its campaign to inform users about the new Ofcom product placement rules...The animated ad was produced by ITV Creative and Blue-Zoo. The products featured in the promo were designed in paper craft style and then hand made. Each product was then replicated in CG and animated in a stop frame style. ...

MEDIA: ITV amendment

ITV has agreed to amend its on-air digital promotions, following a ruling by the Independent...ITV has agreed to amend its on-air digital promotions, following a ruling by the Independent Television Commission. The ITC ruled that the promotions were denigratory to the satellite television platform. ...

ITV launches health website

LONDON - ITV has launched a dedicated website as part of plans to support the Government's Change4

Marketers attack ITV consolidation

Advertisers have reacted with fury to the government's approval of an ITV merger with only limited...Some advertisers predict turmoil in the ad market and are threatening to pull money out of ITV if it exploits its position. The decision is "a slap in the face for advertisers and a total victory for ITV ... director media, warned: "ITV may thinks it has done well out of this, but if it seeks to exploit ...

ITV's CRR exit strategy

ITV1 in their communication plans, the broadcaster has certainly come a long way over the past decade. ITV is claiming a victory in managing to convince the Office of Fair Trading (OFT) that it is, in its ... procedure, which was put in place to protect advertisers from ITV exerting undue pressure on them ...

MEDIA: ITV funding changes

The Independent Television Commission has approved changes to the Channel 3 network budget contribution formula. The agreed revisions will change the contributions to the network budget from Tyne Tees and Westcountry.

MEDIA: ITV intervenes

The Independent Television Commission (ITC) has intervened in the row between British Digital Broadcasting and British Sky Broadcasting by arranging a meeting between the two companies.

ITV Digital options are limited

LONDON - A management buyout led by ITV chief executive Stuart Prebble or former ONdigital chief...ITV Digital, which was last night put up for sale by its administrator, has 1.2m subscribers ... over ITV Digital. Lovelace also pointed out that the UK's cable groups NTL and Telewest are currently ... may be interested in ITV Digital because it has a certain "book value and could be bought cheaply ...

ITC statement on ITV Digital

to undertake a short-term sale process for ITV Digital's business assets, the Independent Television Commission...The ITC regrets that the administrator is unable to secure funding for an orderly takeover of the ITV Digital business. We have informed him that, at the point at which pay services cease to be broadcast and the business no longer fulfils the terms of its licences, we will put in train arrangements ...

MEDIA: Ad inquiry clears ITV

ITV stations have been cleared following an investigation by the Independent Television Commission...ITV stations have been cleared following an investigation by the Independent Television ... of the ITV companies and their sales houses that no quasi-network deals are being struck. The ITC took action following a complaint in March from GMTV, which was concerned that the ITV network had ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.