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Woolworths may have a US heritage, but most of us relate to it as part of British society. In 1909, Woolworths opened its first UK store in Liverpool (no mention of "nick & mix" please).
ITV is talking to Boots, Tesco and Reckitt Benckiser about advertiser-funded programming opportunities as it tries to offset the sharp drop in advertising revenue on ITV1 with new sources of revenue ... . Nicky Buss, ITV's newly appointed advertiser development director, has seen Clemmow Hornby Inge ...
on the ITV Digital terrestrial platform. The campaign is expected to lead to the supermarket giant's move to sell both groceries and non-grocery products over iTV. It has developed a commercial ... . The campaign makes Asda the first grocery retailer to advertise on ITV Digital. The supermarket giant is also ...
The Co-operative has signed its largest-ever sponsorship deal, covering ITV's national weather...and seasonal food." The deal was agreed directly with ITV by the Co-op's head of sponsorship Liz Matkin. David Croft, ITV director of regional sales said: "ITV National Weather has peaked with audiences of up ...
LONDON - Dulux has joined forces with ITV and The Sun newspaper to launch a campaign encouraging...stunt spots on ITV1 and a community venture asking people to pick up their paintbrushes'. The ITV ... . A dedicated Video on Demand channel on ITV.com and Friends Reunited will go live this week. Branding will appear on the ITV Player and a dedicated video channel on ITV's 24/7 interactive service. As part ...
Sainsbury's is trialling an interactive TV shopping initiative that it hopes will help narrow Tesco's lead in the UK grocery market.
ITV is gearing up for the launch of a price comparison website that will enable viewers to price...internet protocol TV. ITV has approached digital agencies with a brief to pitch for the task of building ...
LONDON - Sky TV is seeking to sign up retailers for the launch of a service that will allow consumers to access e-commerce websites through its interactive television service.
Woolworths is planning to experiment with interactive advertising on Open for the first time in the next few weeks to publicise the release of a major chart single. Howard Unna, head of e-commerce for Woolworths, revealed the company's plans at the TV 2001 conference in Madrid. Unna...
ITV Sport's England coverage...to hefty pay-TV subscriptions and ITV's coverage was solid and professional. While its choice of pundits is a real half-time turn-off, the show has a proper sponsor in Sony (inherited from ITV's Formula One ... on TV and we especially enjoyed watching contestants bungle the assault course. We applaud ITV ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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