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Microsoft is on the money with the look of its latest games console, the Xbox 360.
Virgin Mobile returned late last year for another interactive campaign that ran across the major interactive broadcasters. This creative exploits the full range of benefits interactivity can offer advertisers and is a great demonstration of how much impact the medium can have when excellent creative...
ITV is launching a new direct response television system, branded Call-ITV, which will offer...ITV is launching a new direct response television system, branded Call-ITV, which will offer ... advertisers. The scheme is jointly funded by ITV sales houses Laser, Carlton and TSMS ... the system will also be able to put the Call-ITV number on packaging and promotion and bolt ...
LONDON - ITV is launching an interactive service that will allow viewers to text ads and receive...The broadcaster is seek-ing partners for the service, which will enable marketers to measure the direct effect their advertising has on sales. ITV is planning to take the initiative to retailers ... of interactive sales at ITV. Created by Eagle Eye Solutions, the service allows viewers of ITV ads to text a ...
ITV has appointed Melissa Goodwin, previously the vice-president for interactive and telephony
of an interactive TV (iTV) campaign redeemed their mobile vouchers in its stores, making it more than 10 times more...The furniture retailer, which sponsors Coronation Street on ITV1, offered discounts to visitors to its area of the soap s iTV service. The initiative, created by Eagle Eye Solutions, invited viewers to text to receive an eight-digit shortcode that entitled them to discounts in selected Harveys stores ...
When the ITV chief executive, Adam Crozier, finally unveiled the broadcaster's much ... statements of intent and the ambitious broad-brush targets. ITV, Crozier stated, was determined to evolve ... , the detail was hazy. Sadly, perhaps, it still is. At last week's interim results announcement, ITV revealed ...
ITV has brought in agency support as it reaches out to online communities....journalists, bloggers and fans alike. The agency will work alongside ITV s in-house publicity team, using ... s media manager, will lead the account, reporting to ITV new media publicist Ben Ayers. An increasing ... are becoming the web standard. Adam Parker, webitpr CEO, said that broadcasters should follow ITV s lead ...
ITV Consumer's head of publicity has joined Chameleon PR as an associate director with a brief...Hannah Middleton was at ITV for two years and managed the launch of ITV.com in 2007. At Chameleon Middleton will work on clients including Discovery Europe, LinkedIn, Crush and SNIFF ... by traditional on and offline PR tactics'. Prior to ITV, Middleton was an account director at Lexis PR ...
ITV is launching a new offensive to increase its revenue from direct response advertisers...ITV is launching a new offensive to increase its revenue from direct response advertisers ... on commercials. Call ITV, a joint venture with the cable giant, Cable s new marketing director, John Hardie, and ITV claims that by associating their brands more closely with ITV through use of the Call ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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