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England rugby opener pulls in 4.8 million viewers
12 Sep 2011 | by Daniel Farey-Jones
England's opening match in the Rugby World Cup was watched by a peak of 4.8 million viewers on ITV1...ITV1's coverage of the narrow victory over Argentina ran from 9am to midday, attracting an average of 3.2 million viewers (including ITV1 +1) and a 33.6% share of the available audience. Programming ... including ITV1 +1, a 46% share of viewing. 'Strictly Come Dancing' returned to BBC One for a ninth series ...
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