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An animated promo campaign for ITV's new charity initiative kicks off this weekend....The aim is to raise awareness and money for those most vulnerable during the festive period. ITV Creative worked alongside Lambie-Nairn and Aardman Animations on the campaign. The first phase ... . The animated characters will also take over ITV idents from 10 December. Lambie-Nairn developed the brand ...
Halifax has agreed a month-long deal to sponsor ITV's catch-up service ITV Player....Halifax will have a presence on an exclusive dedicated short-form content area of ITV Player, which will feature mini catch-up episodes of ITV programming. It will also skin the player. The deal was brokered by ITV Commercial and MEC and is intended to amplify Halifax's Saturday Opening campaign launched ...
, this was seen to be a poor idea and the ads were withdrawn. You'd also expect it to be a big deal for ITV ... . The rugby will attract the upmarket viewer that is normally a stranger to the ITV schedule, and bring new ... a major sporting event." Mark Trinder, the sales director at ITV, naturally sees it rather ...
When the ITV chief executive, Adam Crozier, finally unveiled the broadcaster's much ... statements of intent and the ambitious broad-brush targets. ITV, Crozier stated, was determined to evolve ... , the detail was hazy. Sadly, perhaps, it still is. At last week's interim results announcement, ITV revealed ...
ITV is launching a talent show this weekend, inspired by Adam & Eve's "no child born to die...Born To Shine will air on ITV1 on Sunday at 8pm and see children with exceptional talents attempt to teach celebrities a new skill. The show will be presented by Natasha Kaplinsky. Celebrities ... will be presented by a selection of ITV regulars, such as Paul O'Grady and Chris Tarrant. Born To Shine ...
ITV has launched a tactical press and poster campaign to promote its coverage of the Rugby World...The campaign features the ITV pundits Lawrence Dallaglio, Sean Fitzpatrick, Michael Lynagh and Francois Pienaar. After each high-profile game, the experts describe what they believe was the defining moment of the match. BBH then sources an image to depict the moment, and turns the pundits commentary ...
Its old guard cull saw ITV vow to be more client focused....ITV hasn't been a unified public limited company for a whole decade yet but already it has a ... to schmooze senior clients. And on two occasions, the notion that ITV should do more to foster deeper ... , she previously worked at Yahoo!). And noises, too, about diversifying ITV's future revenue streams ...
that ITV has been more of a creative force in recent years than the dear old BBC. And if you really want ... of ITV hits (and Channel 4 hits, come to that). Despite the flouncy evening wear, Strictly Come Dancing ... heritage are dead right. ITV, despite its recent run of ratings and commercial success, still has much ...
Street, and to genres such as "daytime" as part of a major partnership deal with ITV....The spots launch this week, with five 20-second ads, created by ITV Creative, tailored ... for five Argos product ranges within the campaign by visiting an ITV.com/argos microsite. Siobhan Fitzpatrick, the head of brand marketing at Argos, said: "This is a first for ITV, so it s very exciting ...
of need, in a series of idents that will run as part of its ITV Drama Premieres sponsorship....Launching on 18 September during ITV s new series of Downton Abbey , the idents, created by Abbott Mead Vickers BBDO, show the benefits of income protection insurance. They were written by Simon Welch and art directed by Matt Welch, and directed by Debbie Anazlone through Partizan. ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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