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Brand Health Check: Prudential

's more cautious roots? We asked Alan Gilmour, interim director of insight and marketing, at the Identity and Passport Service and a former head of marketing at Lloyds TSB, and Tom Huxtable, managing director at 23red ... . With the entire financial-services industry in the dock for demonstrating a lack of prudence, in the dark days ...

New bank brands could suffer from a deficit of trust

of marketing and customer insight at the Identity and Passport Ser vice Alan Gilmour, who has previously worked ... its pres ence in financial services, launching Tesco Bank booths in Tesco Extra stores. Both will want ... and that was sub-optimal. What customers need for full-service banking is accessibility. Alliance Leicester was a ...

The Week: Home Office adspend rises to £13.7m despite clampdown

The Home Office increased its adspend by 46 per cent to £13.7 million in 2006/2007, despite a...on the £9.4 million spent in 2005/2006. The Identity and Passport Service, one of its agencies, also spent a ... -social behaviour, and a campaign to enlist Police Community Support Officers. The budget increase comes despite ... been forced to trim their budgets in recent years. A Home Office spokeswoman said that the total ...

The Week: Home Office adspend rises to £13.7m despite clampdown

The Home Office increased its adspend by 46 per cent to £13.7 million in 2006/2007, despite a...on the £9.4 million spent in 2005/2006. The Identity and Passport Service, one of its agencies, also spent a ... -social behaviour, and a campaign to enlist Police Community Support Officers. The budget increase comes despite ... been forced to trim their budgets in recent years. A Home Office spokeswoman said that the total ...

New-Business Rankings: 1 December 2006

/Y R 38.4 3.0 35.4 3 Identity Passport Service, BT, Bacardi 10 9 DLKW Partners 39.6 6.0 33.6 4 ...

New-Business Rankings: 24 November 2006

38.4 3.0 35.4 3 Identity Passport Service, BT ...

Insurance group withdraws 'racist' mailing after complaint

LONDON - Insurance firm Lifestyle Services Group has been ordered to withdraw a leaflet featuring...The firm was promoting its identity theft insurance, which aims to protect victims of stolen or forged identity documents such as a passport or driving licence. The leaflet showed four black men ... read: "Sometimes you might wish someone had stolen your identity." The advertisers said it had ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.