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CONSULTANCY: How the BA brand can take off again
11 May 2000 | by HANNAH PLETTS, Account manager, Brann C
s challenge is not just about corporate identity. The most fundamental problems lie in service strategy ... staff issues. The impact of low staff morale on customer service is not lost on Eddington, who ... to demonstrate a new identity, vision and values, so one answer is to borrow brand equity. Forming ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
