Doritos 'Mariachi Doritos' by AMV BBDO
30 May 2012
, follows the Mariachi Doritos band as it brings Mexican fun to house parties by performing British pop
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Tracey Follows: You don't need a cape and mask to have a superpower
31 May 2012
nearby phone box, changing into blue tights and popping some bright red underpants over the top). But why ...
Pepsi partners Twitter for long-term music promotion
30 May 2012 | by Sarah Shearman
The year-long global partnership, dubbed, 'Live Now for Music' is part of Pepsi's new global brand campaign around music. The soft drink brand is planning a series of pop-up concerts beginning in June. The artists performing at the concerts will be announced two weeks in advance. Pepsi's Twitter followers can ...
Watchdog busts SuperCasino ad for glamorising gambling
30 May 2012 | by Loulla-Mae Eleftheriou-Smith
in future." Last year the ASA rapped 888.com for a pop-up Facebook ad that promised consumers free ...
R Whites reinvents 'secret lemonade drinker'
29 May 2012 | by Loulla-Mae Eleftheriou-Smith
lolly pops. Chagrin is again joined by Harriet Philpin, who played his wife in the original ...
Cadbury takes another pop at popcorn market
28 May 2012 | by John Reynolds
Kraft-owned Cadbury is making a second attempt to crack the popcorn market with the launch of Cadbury Popcorn, four years after it sold its Butterkist popcorn brand.
EdenCancan look to expand market for Duchamp
28 May 2012 | by John Owens
The move follows project work by the agency for the brand earlier this month around the promotion of a pop-up shop in Regent Street. It also follows the recent appointment to the fashion brand of design director Gianni Colarossi and previous work with Exposure. As part of its retainer brief ...
The changing face of music tie-ups
24 May 2012 | by Sarah Shearman
from Twitter, while its marketing will feature pop stars Nicki Minaj, Katy Perry, and a revival of its ...
Jeremy Lee: Agencies need to learn that stability breeds success
24 May 2012 | by Jeremy Lee
For an agency that has become more used to drowning its sorrows than toasting success in recent years, the Four Seasons win, coming just a week after it also surprised the industry by picking up the global ad brief for Adidas' 2014 World Cup campaign, meant that the popping of a Champagne cork ...
Two decades of tuning in to commercial radio
24 May 2012 | by Maisie McCabe
When people are asked to name their favourite ad, the most common response is a TV spot. Posters or press ads pop up too, and Old Spice might have helped to put digital into the conversation. But radio rarely gets a mention. Since the fondly remembered old Hamlet cigar ads by Collett Dickenson Pearce ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
