DIARY: The future is orange, but which brand of orange?
17 Mar 2000 | by JENNIFER WHITEHEAD
orange-flavoured pop, Fanta. As luck would have it, a fire drill at JCPR meant most of the staff ...
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DIARY: Advertising industry charity NABS is opening its doors ...
26 Jan 1996
Advertising industry charity NABS is opening its doors to PR s budding pop stars to audition...Advertising industry charity NABS is opening its doors to PR s budding pop stars to audition for its sixth Battle of the Bands contest in May. The competition, organised in association with Kiss FM, raised pounds 12,500 for NABS last year with bands like Pulp Funktion from Bates Dorland (above ...
Celeb-driven ads generate more news
19 Apr 2002
-Pepsi recruits Britney Spears and Pop Idol runner-up Gareth Gates. England football boss Sven Goran Eriksson ...
Campaign: Pepsi highlights music and soccer stars - Media Relations
02 Apr 2004 | by Adam Hill
Soft drinks brand Pepsi recruited a teamsheet of international A-listers to appear in two big-budget TV ads, using the themes of pop music and football as part of its global promotional push for 2004. 'Pepsi Gladiators' starred Beyonce, Britney Spears and Pink singing We Will Rock You in a Roman ...
FOCUS: CONSUMER PR - Ensuring brands stay in fashion/PR, rather than advertising, has become the driving force in fashion when it comes to setting trends, says Richard Edwards
24 Sep 1999 | by RICHARD EDWARDS
footwear of choice for trendsetting pop stars and their legion of admirers. From the careful ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
