Search results for Iggy Pop

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AMV BBDO wins Direct Agency of the Year at Cannes

21 Jun 2010 | by Matt Williams

the company link up with Iggy Pop to record a new version of the singer's hit single "The Passenger". The song was recorded using musicians based in New Zealand, who communicated with Iggy Pop live via ...

Pop star launches loyalty campaign

17 Jul 2009 | by Sarah Johnson

LONDON - Pop star Mika is launching a loyalty scheme on his website to allow fans to earn points

Have clients got POP right?

22 Apr 2008

There is a lot of discussion in the retail marketing industry about the more strategic role POP...POP is being treated with more importance by some clients and senior staff are getting involved, demanding a more consultative agency type approach. Some agencies are also getting involved earlier ... in the POP industry runs somewhere between 55%-80% meaning that circa 20%-45% is available to save from ...

POP: Impulse measures for POP creativity - Scientific data gives designers a clearer vision

03 Jun 1999 | by ROBERT MCLUHAN

of purchase. But how can retailers and brand owners be sure that their POP material is working? Until ... mechanisms. These measure activity at POP stands, track shoppers round the store, and even monitor ... Communications with three branded measurement tools to help design POP displays for clients. Ways ...

Mars to sound out pop tour TV

20 Nov 1997 | by MIKE HEWITT

Mars Confectionery, traditionally known for its conservative attitude to media buying, is testing a new medium to reach the notoriously elusive youth market.

Top of the Pops and It's Hot! team up for teen Swapits promotion

11 Apr 2005 | by by Julia Pearlman

LONDON - Top of the Pops magazine and It's Hot! have teamed up to offer their teenage readers

POINT-OF-PURCHASE: 21st Century POP - Computer-based displays and interactive programmes

22 Oct 1998 | by DAVID MURPHY

the traditional cardboard cut-out? Academically, nothing is known about the effectiveness of high-tech POP ... at the beginning of October. It turned to Coutts Retail Communications for a POP solution. Coutts answer was a ... into the programme, they won t be able to get out of it again. At POP company Evans Petty, chairman Nigel ...

POP: Innovation wins space in stores - Many companies are making a greater effort with their point

03 Jun 1999 | by DAVID MURPHY

from companies of increased spending on POP activity, and by the creation of posts specifically...from companies of increased spending on POP activity, and by the creation of posts specifically to handle POP and channel marketing issues. So what s causing the big advertisers to look beyond the great god television, and what can POP do for them? In recent years, a number of companies have ...

Direct: Capital FM in The Feeling video tie

15 Jul 2008

Capital FM's Breakfast Show has tied up with The Feeling as it challenges the pop group to make a

Death of the account handler?

11 Jun 2008 | by Mark Runacus

Is the account handler role set to go the way of the dodo, the typewriter and Top of the Pops? asks

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