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Axa has lost its lust for life with Iggy Pop and is axing the rock star from its swiftcover.com ads...The aging rock star has been fronting the swiftcover.com 'Get A Life' campaign since 2009. Axa claimed that Pop had made motor insurance interesting for a change, along with lifting up sales. The new campaign, created by existing ad agency MWO, features speaking dogs. The Swiftbrothers are a ...
featuring 70s rock star Iggy Pop....by ad agency MWO, introduces a new Little Iggy' puppet character. Social media activity will promote ... ineligible for the insurer's products. Tina Shortle, marketing director at Swiftcover.com, said: Iggy ... on the controversy with even more irreverent humour.' The introduction of Little Iggy' allowed Iggy to play ...
Swiftcover.com, the motor insurer behind ads featuring rock star Iggy Pop, is bringing the Little..., in anticipation of the experiential event. The event will feature Little Iggy asleep in a branded bed, which ... of having a picture taken with Little Iggy, which will be printed and given to them. It will also be used ... Christian O'Connell will visit Little Iggy at 11am on Monday. Radios will be given to 100 consumers who ...
Unlike the face of Swiftcover, Iggy Pop, Marketing Mystery Caller has never had a drug problem.... Also, isn't Iggy Pop used on your ads? Swiftcover - Yes he is, but obviously we don't probably ... , but obviously seeing Iggy Pop, a legend, and you see him on an ad, it does attract entertainers' to consider it ... for the entertainment business. Mktg - Ok, so Iggy Pop isn't insured with you either? Swiftcover - No he won't be ...
by advertising agency MWO, which featured rock star Iggy Pop and a look-alike puppet. Chris James, EMEA ...
for refusing musicians insurance, despite using punk star Iggy Pop in its UK advertising. The ad campaign ... musicians contacted swiftcover.com after seeing Iggy in our ads and we appreciate that they were ...
by rock star Iggy Pop, as well as the launch of a new 'Little Iggy' puppet character. Prior to joining ...
. At the end of last year, Axa dropped aging rock star Iggy Pop from its Swiftcover.com ads , replacing him ...
French company AXA has revealed it will launch a direct car insurance brand, aimed at more affluent consumers, which will roll out this winter. AXA already operates in the direct insurance market through its Swiftcover brand, which uses brand ambassador Iggy Pop to target young men. However, AXA UK ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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