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at the end of September. A 30-second ad set to Iggy Pop's Lust for Life will position Opodo as providing a
- 13,799 Facebook users have made their allegiance to Wispa clear. The site has 93 'Bring Back Wispa' groups, whose membership has risen 35% since June. - At Glastonbury, two Wispa fans stormed Iggy Pop's performance with a banner. - Wispa Classic will be relaunched for a limited period from 8 ...
and Iggy Pop, Stephen Fry gets a massage and tells viewers that you might be accused of being a 'dirty ... Virgin Atlantic this week breaks a celebrity campaign for its Upper Class service, in which Iggy Pop perches on a stool in the on-board bar, while Miss Piggy sings the praises of the airline ...
that the Swiftcover campaign, created by ad agency MWO and featuring rock star Iggy Pop, will continue. The brand ... not insure musicians, despite Pop declaring 'I got it Swiftcovered'. It has since changed its policy in line ...
-insurance market with Swiftcover, which uses brand ambassador Iggy Pop to target young men. However, the insurer ...
such as Anna Friel, Iggy Pop and Marianne Faithful. Virgin Atlantic made the appointment before last ...
The POP industry is having to find ways to measure ROI to move up media planners' schedules. Robert...are made in-store. While it is undeniable that well-executed point-of-purchase (POP) material can influence ... at POP specialist Bezier. 'Now people ask what model you have for proving return on investment (ROI ... that POP is seen as a poor investment compared with rival media in terms of ROI, with 56% and 45 ...
POP displays can lift a product s selling power and presence, writes Robin Cobb...POP displays can lift a product s selling power and presence, writes Robin Cobb Point of purchase is the last chance saloon in the marketing chain. It used to be that POP displays were employed ... , trade marketing controller for KP Foods. Coates explains the reason for this shift. POP is a ...
With more people window-shopping online, can POP play a role in persuading consumers to keep...coming back to the high street has never been more urgent and the role of point-of-purchase (POP) material has become crucial to that aim. Research from POP specialist Kesslers International has found ... the agency's managing director, Charles Kessler. 'While the traditional role of POP has been to make ...
are being touted as POP's next big things. But many brands find them too expensive to trial....-store behaviour. The stakes are high: Neil Johnson, business unit director at point-of-purchase (POP) consultancy ... . This means that innovation within POP is crucial, as companies look for new ways to engage shoppers, attract ... of POP, is being held back by cost implications. The question is whether it is worth brands investing ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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