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campaign featuring musicians such as Madonna and Iggy Pop. Motorola would not comment on launch plans ...
WORLDPOP: Worldpop, the youth marketing company that went into receivership (PRWeek, 16 November), has been acquired by iTouch, the mobile phone business. Worldpop shifted from being a pop content provider online to concentrate on services for 16 to 35-year-olds, such as SMS and e-mails, earlier ...
GENIE: Genie, mmO2's mobile internet business, has signed a content deal with S Club 7. Genie will offer, via premium-rate phone numbers, the pop band's music to subscribers of all networks as ring-tones, along with voicemail messages from band members. ...
POPWORLD: Ex-Smash Hits editor Gavin Reeve is to provide breaking news for under-18 pop fans via mobile phones in a tie-up between mmO2's Genie and content provider Popworld. The service costs up to 3 for ten SMS alerts. Popworld also has a website, TV show and magazine through the Mail ...
having most recently promoted campaigns such as BT's tie-in with pop group S Club 7 and its use of movie ...
sub-strands for dance, pop and world music; XY entertainment, a channel for arts and entertainment ...
listening?' six months before the campaign launch. To attract coverage, the team asked pop star Rachel ...
regularly purchase pop music. Local daily papers, weekly listings and music magazines were involved ...
teens to tune into what their favourite pop stars wear, say and do. With a circulation of 198 ... other brand extensions,' says Nikki Causer, Emap Performance brand manager (pop). To sign up ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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