24 Feb 2009
| by Staff
LONDON - The Advertising Standards Authority is investigating Swiftcover's ad starring Iggy Pop...of Iggy Pop to promote Swiftcover when musicians cannot get insurance with the firm." He said that a ...
06 Jan 2009
| by Staff
LONDON - The rock star Iggy Pop is the face of a new ad campaign for Swiftcover.com insurance....The campaign, by MWO, broke on Sunday with a 30-second TV execution. The ad shows Pop lauding the benefits of Swiftcover, which enables him to locate his important documents more easily. Tina Shortle, the marketing director at Swiftcover.com, said: "The new campaign is an exciting step for Swiftcover.com and one ...
24 Feb 2009
| by Nikki Sandison
well-known rocker Iggy Pop in its ads....in the music and entertainment industries. Iggy Pop prances around topless in the 25m Swiftcover ads ...
for a band called Roguetune, was refused cover and when he asked about Iggy Pop he was told that his ...
. Get Swiftcovered." Swiftcover said that it chose Iggy, whose hits include 'Lust for Life ...
14 Dec 2011
| by John Reynolds
Axa has lost its lust for life with Iggy Pop and is axing the rock star from its swiftcover.com ads...The aging rock star has been fronting the swiftcover.com 'Get A Life' campaign since 2009.
Axa claimed that Pop had made motor insurance interesting for a change, along with lifting up sales.
The new campaign, created by existing ad agency MWO, features speaking dogs.
The Swiftbrothers are a ...
29 Apr 2009
| by Hadassah Nymark
LONDON - A TV ad featuring the rock star Iggy Pop promoting Swiftcover's car insurance policy has...challenged the ad on the grounds that it was misleading to imply that Iggy Pop was insured by Swiftcover ...
insurance service. Furthermore, Iggy Pop s profession was not mentioned in the ad and he was merely being ...
, had obtained a testimonial from Iggy Pop, which read: "I confirm that my opinion of the product ...
04 Jan 2010
| by Alex Brownsell
featuring 70s rock star Iggy Pop....by ad agency MWO, introduces a new Little Iggy' puppet character. Social media activity will promote ...
ineligible for the insurer's products. Tina Shortle, marketing director at Swiftcover.com, said: Iggy ...
on the controversy with even more irreverent humour.' The introduction of Little Iggy' allowed Iggy to play ...
25 Mar 2011
| by Loulla-Mae Eleftheriou-Smith
Swiftcover.com, the motor insurer behind ads featuring rock star Iggy Pop, is bringing the Little..., in anticipation of the experiential event.
The event will feature Little Iggy asleep in a branded bed, which ...
of having a picture taken with Little Iggy, which will be printed and given to them. It will also be used ...
Christian O'Connell will visit Little Iggy at 11am on Monday. Radios will be given to 100 consumers who ...
27 Feb 2009
The Advertising Standards Authority is investigating Swiftcover's ad starring Iggy Pop, following
03 Mar 2009
| by Staff
Unlike the face of Swiftcover, Iggy Pop, Marketing Mystery Caller has never had a drug problem.... Also, isn't Iggy Pop used on your ads? Swiftcover - Yes he is, but obviously we don't probably ...
, but obviously seeing Iggy Pop, a legend, and you see him on an ad, it does attract entertainers' to consider it ...
for the entertainment business. Mktg - Ok, so Iggy Pop isn't insured with you either? Swiftcover - No he won't be ...
19 Apr 2010
| by Maisie McCabe
Iggy Pop. The activity was booked by media agency Arena BLM and digital agency Steak. It includes ...
: "Absolute's live music proposition is easily the best it's ever been, and Swiftcover.com's use of Iggy Pop and Little Iggy has moved their brand into exciting territory. "Getting together for this year-long musical ...