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Focus on ... Cadbury Wispa relaunch

26 Sep 2007

- 13,799 Facebook users have made their allegiance to Wispa clear. The site has 93 'Bring Back Wispa' groups, whose membership has risen 35% since June. - At Glastonbury, two Wispa fans stormed Iggy Pop's performance with a banner. - Wispa Classic will be relaunched for a limited period from 8 ...

Music: Who's top of the pops?

15 Sep 2006

Robin Hicks polls the advertising and music industries to find out what they really think of each other, and asks them how they could change things to work better together.

POP: Snack attack

01 Dec 2004

As the Food Standards Agency puts the promotion of confectionery, snacks and soft drinks at supermarket checkouts under the microscope, Jane Simms examines the implications for retailers and brands.

Experiential marketing: The pop-up phenomenon

26 Apr 2011 | by Nicola Clark

From Comme des Garcons to EA Games and Hendrick's Gin, pop-up shops are springing up on high...The marketing world is in the midst of a pop-up frenzy. Over the past 12 months, a growing number of brands has turned to pop-up activity to provide a burst of PR activity and another reason ... . The pop-up phenomenon has a long history. Fashion brand Comme des Garcons was one of the first to adopt ...

Coco Pops slammed for 'snack' posters

02 Mar 2010 | by Gemma Charles

LONDON - Kellogg has ended an outdoor campaign for its Coco Pops cereal amid complaints...The ads, created by Leo Burnett, show the brand's monkey character in a school uniform, with the strapline 'Ever thought of Coco Pops after school?' Children's Food Campaign co-ordinator Jackie Schneider claimed that parents were 'outraged' by the ad and had complained to Kellogg. She also questioned whether ...

MEDIA: Tizer links to pop show

14 Jan 1999 | by LUCY BARRETT

Tizer has emerged as the sponsor of ITV s Saturday morning pop chart programme CD:UK, in a deal...Tizer has emerged as the sponsor of ITV s Saturday morning pop chart programme CD:UK, in a deal worth pounds 500,000. ITV has been seeking a sponsor since August last year when it rebranded its overall Saturday morning line-up as SM:TV. At the time, it ditched its long-running music ...

Coco Pops back after vote

13 May 1999 | by ANNE-MARIE CRAWFORD

, one million people have voted to change Kellogg s Choco Krispies back to its original Coco Pops....In one of the first TV and internet polls to give consumers a say in brand names and packaging, one million people have voted to change Kellogg s Choco Krispies back to its original Coco Pops. Kellogg said that 92% voted to bring back the Coco Pops name, with 8% voting for it to remain as Choco ...

Vox Pops: ads the public remembers

18 Dec 2007 | by Bill Britt

of the Year survey by TNS asking 1,000 people which ads they remember, we have asked Vox Pops International...Cadbury s Fallon-created Dairy Milk ad, featuring a gorilla drumming along to Phil Collins track In the air tonight , has done well in the Vox Pops research. Click here to watch a short video on which adverts have stuck in people s memories from the last year. Click here to see Marketing s Adwatch ...

BBC set to probe Top Pops drink

15 Dec 2004

The BBC has warned soft drink Top Pops that it is to investigate whether it has violated...Pop music partnerships, including a sponsorship deal with radio chart show Hit Zone on Time FM, which airs in South-East England, are central to the marketing strategy of the 10 Caribbean fruit ... there was no 'confusion between the brands'. Top Pops distributor Eagle Drinks has hired ad agency Leigh Jones to launch ...

Kellogg introduces Coco Pops chocolate straws

26 Oct 2005 | by Nicola Clark

Kellogg is to expand its Coco Pops brand with the launch of Coco Pops Straws - wafer straws...Pops Straws you suck the milk and munch the straw'. The straws are the latest extension of the Coco Pops brand. Earlier this year, it launched Coco Pops Coco Rocks, a crunchy chocolate cereal with a ...

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