Opodo uses punk anthem for TV debut
06 Sep 2002 | by Jennifer Whitehead,
LONDON - With the theme of escape, online travel agency Opodo has turned to the classic Iggy Pop
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Iggy Pop's hit song Lust for Life encapsulates the brand message behind the online travel portal..., both banners and pop-ups, will be placed on sites such as Virgin, Freeserve and Thisistravel ...
LONDON - With the theme of escape, online travel agency Opodo has turned to the classic Iggy Pop
at the end of September. A 30-second ad set to Iggy Pop's Lust for Life will position Opodo as providing a
and Iggy Pop, Stephen Fry gets a massage and tells viewers that you might be accused of being a 'dirty ... Virgin Atlantic this week breaks a celebrity campaign for its Upper Class service, in which Iggy Pop perches on a stool in the on-board bar, while Miss Piggy sings the praises of the airline ...
included a £3.5m British launch campaign involving television advertising featuring the Iggy Pop track ...
by the Iggy Pop track Lust for Life. It used the line: "Your flights on your terms ... and about time too ...
execution used the Iggy Pop track Lust for Life. It incorporated the endline: "Your flights on your terms ...
and television campaign. The TV ads used the Iggy Pop track 'Lust for Life' and the line: "Your flights on your ...
Leagas will be included in any pitch for the estimated £10 million account. The review kicks off next month. Leagas was appointed to the pan-European account in September 2001. It launched Opodo's UK services in 2002 with a £3.5 million press and television campaign. The TV ads used the Iggy Pop ...
such as Anna Friel, Iggy Pop and Marianne Faithful. Virgin Atlantic made the appointment before last ...
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