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Bollywood makes way for the reality of modern India

spiritual, but Cobra was born in India - a country steeped in tradition but where a new generation ... and present a face of India that most people hadn't seen before, with one sandal planted firmly in tradition ... with this emerging generation - the stylish and modern India of today. Authenticity was crucial - our train ...

Omnicom takes majority stake in India's Mudra Group

NEW DEHLI - Omnicom Group has acquired a majority stake in Mudra Group, India's leading integrated...in Mudra since 1993. He said the deal would increase the group s platform in India, allowing it to grow ... agency networks: branding and communications agency Mudra India; marketing and advertising agency DDB ... more Lions at the 2011 Cannes Lions International Festival than any other agency group in India ...

BBH India scoops Johnnie Walker, Captain Morgan accounts

MUMBAI - BBH India has added to its portfolio of Diageo accounts, winning the creative duties...partner, BBH India, said, "We are thrilled to have won Johnnie Walker and Captain Morgan on the back ... of the alignment, Abanti Sankaranarayan, head of marketing, Diageo India, said, "Both Johnnie Walker and Captain ... difference to the quality of inputs we get." This story was originally first published on Campaign India ...

Starcom MediaVest Group names new India CEO

in India, effective on 25 May....Mallikarjunadas will be based in Mumbai and part of the global product committee of Starcom MediaVest Group. In his new role, he will report to CVL Srinivas, chairman of Starcom MediaVest Group India and managing director of LiquidThread Asia-Pacific. Starcom Worldwide and MediaVest Worldwide branch heads ...

Clarks Future Footwear partners with MPG in India

NEW DELHI - MPG India has won the media planning and buying duties for Clarks Future Footwear.... The shoe company entered India in 2009 and this marks the first time it has worked with a media agency ... thorough and insightful. "Moreover Havas Media and MPG are our global partners and association in India ... trajectory in India. The clients were impressed with the team s strategic recommendations and competitive ...

Euro RSCG appoints new management team in India

DELHI - Euro RSCG has installed a new management team in India, headed by Sushant Panda as managing...Panda was formerly director of the agency s office in Delhi. Additionally, Satbir Singh has been promoted from chief creative officer to managing partner and chief creative officer for India ... the acclaimed national branding campaign Incredible India . Barua has led Euro RSCG Mumbai since last ...

BBH India appoints managing partner

MUMBAI - BBH India has appointed BBH veteran Paul Ward as managing partner, returning to India...partnership with The Mill in Asia. The 50-strong BBH India office has experienced a string of successes ... 're all delighted to have Paul join our management group in India. He's been an integral part of our ... and laughter to the table." "I'm very excited to be returning to India," said Ward. "I'll be hitting ...

India to be fastest growing ad market with +18.5% growth in 2011

NEW DEHLI - India's advertisers are preparing to raise their budgets significantly to tap...Warc's International Ad Forecast, which covers 12 major advertising markets, predicts that India ... all four of the BRIC markets Brazil, Russia, India and China. Warc reports that while India ... and +19% in 2012. The last time India s ad market grew faster than the other BRIC nations was in 2003 ...

Isobar expands in India with third office in Bangalore

BANGALORE - Isobar India, under the Aegis Media Group, has opened its third office in India...Isobar India was launched in September 2008 and currently have offices in both Mumbai and Delhi. Shamsuddin Jasani (pictured), country head of Isobar India, commented, "We wanted to first setup a world ... India has had a spectacular run under Shamsu and I am very pleased to see them expand to Bangalore ...

Grey India bags GSK's oral care brand Sensodyne

MUMBAI - Grey India has bagged the mandate for GlaxoSmithKline Consumer Healthcare's (GSKCH) foray...is working on the multimedia campaign which will go on-air nationally in late January. Grey India has been ... president marketing, GlaxoSmithKline Consumer Healthcare, India, said: "GSKCH has always endeavored ... of Sensodyne was preceded by test marketing in South India. The marketing campaign involving activations titled ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.