Media brief: Music India launches on Sky
15 Jan 2008
Music India, the Hindi music channel, has launched on Sky. Content will include film news
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India Tourist to quickly replace planned ad campaign
01 Dec 2008 | by Alex Brownsell
LONDON - The India Tourist Board is gearing up for an emergency marketing campaign to convince...in India about the launch of a campaign as soon as possible. The ads will attempt to persuade travellers not to cancel trips to country. The India Tourist Board had planned to run a press and outdoor campaign, entitled Colours of India', through to March next year but those ads are likely to be pulled. Last week ...
Helen Dickinson on retail: India is emerging as real opportunity
16 Nov 2005
economy in the world, but there are others. India, in particular, must be getting fed up with China ... of the opportunities India could present in the near future - if only they are allowed in. Currently, the Indian ... will be relaxed sometime soon. India's consumer market is massive, yet it remains virtually untapped by major ...
Cobra abandons India ad theme
08 Sep 2004
The 14-year-old brand's shift in strategy will be followed by the introduction of four Cobra variants. Its non-alcoholic beer will be the first to launch in the UK, with a roll-out later this autumn. It was developed in part to overcome India's law against advertising for alcoholic drinks. Packaging ...
Branding News brief: No.1 West India Quay establishes open-air art installation
12 May 2004
No. 1 West India Quay, the 33-storey residential building in London's Docklands, has established
Contact centres: Calling India
18 Mar 2004
, but the relocation of some UK customer service centres to India has caused real alarm. Scare stories in the tabloids ... to Mumbai. Coming in the wake of BT's decision to handle some directory enquiry calls in India, these moves ... in India or plan to do so. They are vulnerable to the charge that they are sacrificing the interests ...
RADIOWATCH: Western Union signs BBC comedy star for India ads
11 Jul 2002 | by TANIA MASON
July. The aim of the campaign is to encourage people to use Western Union to transfer money to India ... into an equivalent locality in India, with people speaking in Indian accents and using Indian place names ... delays in the traffic jam execution and With over 5000 agency locations across India in the rail station ...
TELEMARKETING: The UK cashes in on Indian support - India is leading the pack in the remote
28 Jun 2001 | by JAMES CURTIS
India is famous for many things - curry, the Taj Mahal, Bollywood cinema - but there is another thing with which it is becoming synonymous: call centres. The reason why India finds itself ... , it is India that holds the most promise as a destination for offshore call centres. It has a world ...
TELEMARKETING: The UK cashes in on Indian support - India is leading the pack in the remote
28 Jun 2001 | by JAMES CURTIS
India is famous for many things - curry, the Taj Mahal, Bollywood cinema - but there is another thing with which it is becoming synonymous: call centres. The reason why India finds itself ... , it is India that holds the most promise as a destination for offshore call centres. It has a world ...
India tourism arm enlists Interfocus for image change
05 Oct 2000
The Government of India Tourist Office has awarded its pounds 1m ad business to Interfocus, with a...The Government of India Tourist Office has awarded its pounds 1m ad business to Interfocus, with a ... and the cultural side of the country. If you think of fantastic beaches, you wouldn t necessarily think of India ... at the Government of India Tourist Office, said she was impressed by the way the agency was changing old perceptions ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
