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Bollywood makes way for the reality of modern India

spiritual, but Cobra was born in India - a country steeped in tradition but where a new generation ... and present a face of India that most people hadn't seen before, with one sandal planted firmly in tradition ... with this emerging generation - the stylish and modern India of today. Authenticity was crucial - our train ...

Starbucks to open in India

Starbucks is to open its first outlets in India this year, as part of an agreement between...is following rival Costa Coffee which has already opened stores in India, as the coffee chains aim to lure ... coffee beans in India Starbucks currently operates more than 17,000 outlets in nearly 60 countries ...

BBH India scoops Johnnie Walker, Captain Morgan accounts

MUMBAI - BBH India has added to its portfolio of Diageo accounts, winning the creative duties...partner, BBH India, said, "We are thrilled to have won Johnnie Walker and Captain Morgan on the back ... of the alignment, Abanti Sankaranarayan, head of marketing, Diageo India, said, "Both Johnnie Walker and Captain ... difference to the quality of inputs we get." This story was originally first published on Campaign India ...

Coca-Cola launches NESTEA in India

MUMBAI - In a move to strengthen its presence in the beverages segment, Coca-Cola India has...through select channels and outlets in Mumbai. This will be followed by a pan India launch of the product ... -Cola India, "As a beverage company, our aim is to be able to offer a beverage for every lifestyle ... Campaign India ...

Channel 4 set to air India Season

; mso-bidi-language:#0400;} The India Season strand will showcase the country's culture ... in India. ...

The World: New Dehli - BBDO India beats five to scoop 7 Up business

BBDO India has been appointed to handle the creative assignment on PepsiCo's 7 Up across the region..... JWT will remain PepsiCo's lead agency in India, where its portfolio includes Pepsi, Tropicana, Mirinda ... 's agency roster in India has been a strategic goal for us for years." ...

The World: New Dehli - Cobra hands Euro RSCG creative brief for India

Cobra Beer has named Euro RSCG India its first advertising agency in the country..... Euro RSCG India has been briefed to develop a unique advertising platform for Cobra Beer for the Indian ... for the brand. Perses Billmoria, the regional director of Cobra India Beer, said: "India is a key market for Cobra Beer and Euro RSCG India is joining us at an exciting time." ...

The World: New Delhi - Dabur India plans consolidation of media roster

The Indian FMCG giant Dabur India is reviewing its £45 million media account with a view...pitching for the business. Currently, Dabur India has products in the hair care, health care, oral care ...

Cobra abandons India ad theme

The 14-year-old brand's shift in strategy will be followed by the introduction of four Cobra variants. Its non-alcoholic beer will be the first to launch in the UK, with a roll-out later this autumn. It was developed in part to overcome India's law against advertising for alcoholic drinks. Packaging ...

of India

. It is Thums Up. Coke s problem with India s best-selling cola is made worse by the fact that the US ... remains the sub-continent s fastest-growing cola drink. Coke sponsors anything and everything in India ... . It wasn t meant to be that way. Once upon a time, Coca-Cola was India s best-selling soft drink ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.