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India Tourist to quickly replace planned ad campaign

LONDON - The India Tourist Board is gearing up for an emergency marketing campaign to convince...in India about the launch of a campaign as soon as possible. The ads will attempt to persuade travellers not to cancel trips to country. The India Tourist Board had planned to run a press and outdoor campaign, entitled Colours of India', through to March next year but those ads are likely to be pulled. Last week ...

Branson condemned over Trainline move to India

-centre operations of train enquiries service Trainline to India...., it must move the service offshore to India. The TSSA say that after reading a report in the Rail ... the decision to move to India "purely commercial as opposed to a necessity". TSSA general secretary Gerry ...

HOTLINE: India Tourist Office appoints new agency

The India Tourist Office has appointed Banks Hoggins O'Shea/FCB to handle its 750,000 UK account. The agency, which already handles the tourism accounts for Hong Kong, Jamaica and the British Virgin Islands, had been working on the business on a project basis for several months. ...

Hinduja brothers to bid for Air India

Newspapers in the UK, is said to be preparing to bid for India’s international and domestic carriers Air...of the contenders for Express Newspapers in the UK, is said to be preparing to bid for India’s international and domestic carriers Air India and Indian Airlines, which are being partially privatised by the Indian ... expected to formalise their interest, according to FT.com. Air India is said to be worth about 1bn ...

Interfocus unveils India Tourist Office work

Interfocus has won the India Tourist Office account and it unveils its first work this week as part...Interfocus has won the India Tourist Office account and it unveils its first work this week ... for the India Tourist Office account at the time of the merger. Interfocus is attempting to create a new image for India and to build visitor numbers from the UK and Ireland by 15 per cent. In the past ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.