Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
managed to offset difficulties in Europe with opportunities in Africa and India. O2 is a brand that only ...
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Adrian Mooney to head up EMEA marketing team at Tata Global Beverages
24 May 2012 | by Gemma Charles
India, the company launched Tata Global Beverages Re-imagination Scholarships with Brunel University ...
Sheraton Hotels brand chief discusses serving the 'social traveller'
18 May 2012 | by Loulla-Mae Eleftheriou-Smith
're investing this money in opening 104 new hotels, half of which are in China. India will replicate that same ... -mover advantage we were the first international hotel brand in China back in 1985, in India in the mid-1970s ...
Helen Edwards: How Samsung trumped Nokia
09 May 2012 | by Helen Edwards, PPA, Business columnist of the year
to carve out share in markets such as India and China. Second, beware generic positioning. Appropriation ...
Sector Insight: soap, bath and shower
09 May 2012 | by Jane Bainbridge
was marketing director for healthcare UK and he also spent three years in India as RB s marketing director ...
Vodafone to buy Cable & Wireless for £1bn
23 Apr 2012 | by Matthew Chapman
and international operations." Vodafone has beaten off a rival approach from Tata Communications, the India ...
Costa to take brand into supermarkets
11 Apr 2012 | by John Reynolds
Europe, Middle East and India; Costa UK retail, and Costa Asia. The move will bring Costa up against ...
Laithwaites Wine names ex-Lloyds man as marketing chief
05 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
, which has operations across America, Hong Kong, India, Australia and mainland Europe, with annual sales ...
Revlon's Julia Goldin on her new storytelling strategy, going back to basics and marketers as business leader
23 Mar 2012 | by Rachel Barnes
, India and Latin America at least once a year. 'I have a complex life, like our consumers. I can ...
SXSW: PepsiCo global chief highlights digital 'strategic imperative'
13 Mar 2012 | by Sarah Shearman
scheme that identifies tech start-ups to connect with its brands, to India and Brazil. The emerging ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
