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INTERNATIONAL: BORDER LINES - Gillette builds non-premium goods
29 Sep 2000
-long media campaign in India. The media plan is primarily for brand building of its non-premium products...NEW DELHI: Shaving products giant Gillette has earmarked nearly pounds 200,000 for a month-long media campaign in India. The media plan is primarily for brand building of its non-premium products. Gillette bosses are aiming to use the campaign to mark the company s entry into the creams and tube market ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
