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Revlon's Julia Goldin on her new storytelling strategy, going back to basics and marketers as business leader

, India and Latin America at least once a year. 'I have a complex life, like our consumers. I can ...

Reckitt Benckiser sexes up the kitchen cabinet

, an architectural lighting company whose clients included the Louvre and the Guggenheim Museum. Passage to India ... Reckitt Benckiser in 2000. A steady rise through the ranks resulted in him going to India - the world ...

P&G annual profits drop 7% after $700m rise in adspend

, Gillette Guard in India, Downy fabric enhancers in Indonesia, Fusion ProGlide in Western Europe, and Gain ...

Unilever chief: 'We have to shift our thinking to New Delhi not New York'

, Russia, India, China) to capitalise on their burgeoning populations. Polman told a packed auditorium ... by China and India. Together with Russia and Brazil, these countries "will be home to the world ... 's Q A session with Polman and Unilever CMO Keith Weed, said the promotion of India-born Harish ...

RB launches brand-themed recruitment campaign

in the UK, US, Australia, Brazil, France, Germany, India, Italy, Pakistan and Russia. Reckitt Benckiser ...

Grey India bags GSK's oral care brand Sensodyne

MUMBAI - Grey India has bagged the mandate for GlaxoSmithKline Consumer Healthcare's (GSKCH) foray...is working on the multimedia campaign which will go on-air nationally in late January. Grey India has been ... president marketing, GlaxoSmithKline Consumer Healthcare, India, said: "GSKCH has always endeavored ... of Sensodyne was preceded by test marketing in South India. The marketing campaign involving activations titled ...

Reckitt buys into Indian market

business in India, one of the most promising health care markets in the world, with the addition of a ... of the business, the creation of a material health care business in India's large and growing health care market ... for our shareholders," he said. The company employs 700 people at Baddi in northern India. Reckitt ...

UM retains US$50m L'Oreal media account in Australia

million consumer division with UM. July 2010 saw Maxus scoop L'Oreal's media business in India , while ...

Mindshare China scoops L'Oreal China media account

following a pitch against Zenith Optimedia. In India, ZenithOptimedia again lost out during a pitch ...

Unilever announces crowdsourcing success and a new website

because I love this one, is that there are more mobile phones now than toilets in India." Weed ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.