Think BR: London 2012 - less desirable than an Oxo cube?
02 Mar 2012 | by Simon Clough
and excited about the Olympic Games? Not so Our study covered UK, Germany, USA, India, China ...
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Sheraton Hotels brand chief discusses serving the 'social traveller'
18 May 2012 | by Loulla-Mae Eleftheriou-Smith
're investing this money in opening 104 new hotels, half of which are in China. India will replicate that same ... -mover advantage we were the first international hotel brand in China back in 1985, in India in the mid-1970s ...
VisitBritain embarks on global campaign to attract tourists beyond the Olympics
16 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
and value now. But it's the BRIC countries where we need to boost our image. In China and India, they don ...
PHD wins Hyatt global digital media
13 Dec 2011 | by Daniel Farey-Jones
in May to build 30 hotels in India over the next five years. PHD's ability to provide a global ...
Young westerners are embracing a global outlook
23 Nov 2011 | by Canvas8
initiative emphasises that just because a garment is made in India, it doesn t have to be poor quality ... . In India, Wieden Kennedy created Motherland, India's first magazine dedicated to its subcultures ...
Brand of the Year 2011 shortlist
09 Nov 2011 | by Staff
than 1bn as sales boomed in India and China. It was also boosted when its owner, Tata Motors ...
Directflights seeks integrated agency
24 Mar 2011 | by Matt Williams
, which is owned by Worldwide Media Direct and has offices in the UK, the US, India and Australia, works ...
Vouchers and gift cards: All in the experience
11 Mar 2011 | by Nicola Clark
, but will not forget, say, a five-star holiday in India. 'For a brand wanting to engender loyalty or reward a long ...
VisitBritain targets affluent travellers with luxury campaign
25 Feb 2011 | by Loulla-Mae Eleftheriou-Smith
The jointly funded campaign is called 'Britain. A tradition of Luxury' and has been created by integrated agency Albion. It features press and online activity, supported by email, direct marketing and a campaign microsite, www.visitbritain.com/sg/emirates . It will run in China, India, UAE ...
VisitBritain to roll out global marketing campaign in 2011
23 Dec 2010 | by Loulla-Mae Eleftheriou-Smith
America, Europe, and developing tourism markets such as India and China. Visitors to the UK ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
