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Apple cements most valuable brand status as UK's giants slide

managed to offset difficulties in Europe with opportunities in Africa and India. O2 is a brand that only ...

Kaspersky hands global ad account to McCann London

, Austria, Benelux, Canada, China, France, Germany, Hong Kong, India, Italy and Japan. ...

Tata IT arm TCS puts Fleishman-Hillard brief up for grabs

is India's top software services exporter and reported a 22.6 per cent rise in consolidated net profit ... in India by market capitalisation and revenue. The group works in the chemicals, consumer products ...

Helen Edwards: How Samsung trumped Nokia

to carve out share in markets such as India and China. Second, beware generic positioning. Appropriation ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.