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THIS WEEK: Patak’s signs up Hollywood film director for TV

expertise onto its authentic Indian positioning. The ad is shot in India and directed by Joffe, who ...

NEWS: Goudard quits Euro RSCG for senior role at BBDO

Europe, China, India and Latin America and achieved a tenfold increase in international profits ...

NEWS: KHBB unveils Carlsberg Xmas ad

. The new vignette follows on from the star of India , wedding and beach cricket ads, which all ...

CLOSE-UP: PERSPECTIVE; Why you can’t cut corners and have a strong ad series

It was a week when we were left dangling. First, we ll never find out if India Knight had her baby...It was a week when we were left dangling. First, we ll never find out if India Knight had her baby because the diary of a housewife column is no more following the sad demise of Today. Second ... reason I care, even a tiny bit, about India Knight s baby (and it is only a tiny bit) is because I ve ...

MOVERS

with ICI India, has also been a visiting professor at the University of Bombay, and has expertise ...

MARKETING FOCUS: How Britain can still get it right

14 Australia 38 Czech Republic 15 Sweden 39 India ...

CONFERENCES AND EXHIBITIONS: Breaking brands with an event

to India The largest white goods manufacturer in the world, Whirlpool, launched in India ... understanding of India s theatrical and cinematic traditions, the creative team felt that a more entertaining ...

MARKETING MIX: PROFILE; Putting the focus on growth

, the Middle East, Africa and India. Kodak may also extend its Professional Imaging division beyond just ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.