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PROFILE: Man of French letters - Patrick Legrand, Division MD, Durex Condoms

13 Nov 1997 | by LISA CAMPBELL

was responsible for launching and promoting Tampax worldwide, in countries as diverse as China, India, Russia ...

ANALYSIS: Why brave the new worlds? - Multinational companies know that the new glittering prizes of consumer spending are to be won in developing countries. Danny Rogers and Harriet Marsh report on the global quest for the ’top development market

30 Oct 1997 | by DANNY ROGERS and HARRIET MARSH

-East Asian countries, he includes Poland, India, China, Mexico, Argentina and Brazil. Europe is a ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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