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PROFILE: Man of French letters - Patrick Legrand, Division MD, Durex Condoms

was responsible for launching and promoting Tampax worldwide, in countries as diverse as China, India, Russia ...

INTERNATIONAL: THE WORLD’S TOP CLIENTS - How McDonald’s tailors its brand identity to local markets/The hamburger giant’s agencies face the task of modifying its US image abroad, Richard Cook says

, and in India, the McMaharajah, a mutton-based sandwich, takes the place of the beefy Big Mac. But ...

Agencies line up in Patak’s pitch

television advertising campaign, which was filmed in India, but its above-the-line work has been limited ...

HOTLINE

s responsibilities as client services director. The East India Company, best known for its Dr Stuart ...

Advertising & Promotion: Patak’s in ad review

discounts on meals. It is also planned to offer money off holidays to India at specialist travel ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.