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Bass boss exits for Citibank job

in yen. It is also keen to expand operations in South America, India, Eastern Europe and the Ukraine ...

AGENDA: Heinz goes global with its ketchup - Heinz is the latest brand to take up a global marketing strategy, and its tomato ketchup is to lead the way. Claire Murphy looks at the difficulties of mixing local with global content

Indians to use ketchup in curries, Heinz launched the brand in India last year. The new global ...

MARKETING FOCUS: VW takes on the world - Volkswagen is pursuing a highly ambitious expansion plan which it hopes will win it leadership of the world motor industry. David Sumner Smith examines its strategy and predicts deals on the road ahead

for factories in nations such as Thailand and India. Audi chairman Franz-Joseph Paefgen confirmed ...

A-Z OF MEDIA: V:VIEWING FIGURES

on the screen and matches them with programmes. PictureMatching is being introduced in Canada and India ...

AGENDA: Making your ad humorous is a serious gamble

in many countries laugh, especially in places like India, where they have large families ...

FIELD MARKETING: Roving ambassadors - Field marketers can promote brands in shops and gather first-hand intelligence. Ken Gofton went on the road with Ellert Retail Services

of the independent retailers like that; a lot of them have been able to fly to India for a holiday. We can offer ...

Cricket finds backers

in India where the sport has a large following, said a Pepsi spokesman. TV screening ...

CONFERENCES: Meeting demands - The conference market is expanding and top venues are upgrading facilities to accommodate it. Brian Oliver reports

,000 1 n/a Indira Ghandi Indoor Stadium New Delhi, India 25,000 n ...

PROFILE: New horizon - STEPHEN VOWLES, MARKETING DIRECTOR, THOMAS COOK

off again to India and Nepal. Vowles s career had been progressing rather nicely at P t it a ...

MEDIA: India and China’s paper sales are worth watching

and the internationally-minded businessman should be trying to buy are in India and China - as long as potential...and the internationally-minded businessman should be trying to buy are in India and China - as long as potential ... in India recorded another sales increase of 4.2%, making a 47% rise, or eight million more newspaper ... . But the real explanation is that the proportion of people who can read a newspaper is rising in India ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.