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Bass boss exits for Citibank job

in yen. It is also keen to expand operations in South America, India, Eastern Europe and the Ukraine ...

AGENDA: Heinz goes global with its ketchup - Heinz is the latest brand to take up a global marketing strategy, and its tomato ketchup is to lead the way. Claire Murphy looks at the difficulties of mixing local with global content

Indians to use ketchup in curries, Heinz launched the brand in India last year. The new global ...

Lowes and Smirnoff work given all-clear after racism charge

Ad watchdogs have cleared a pair of Smirnoff vodka ads of charges of racism and linking alcohol with sex. The ads - one of which shows a naked woman whose pubic hair is covered by a map of India ... featuring the map of India appeared in FHM. FHM admitted that the ad had attracted complaints and ...

FIELD MARKETING: Roving ambassadors - Field marketers can promote brands in shops and gather first-hand intelligence. Ken Gofton went on the road with Ellert Retail Services

of the independent retailers like that; a lot of them have been able to fly to India for a holiday. We can offer ...

Cricket finds backers

in India where the sport has a large following, said a Pepsi spokesman. TV screening ...

of India

. It is Thums Up. Coke s problem with India s best-selling cola is made worse by the fact that the US ... remains the sub-continent s fastest-growing cola drink. Coke sponsors anything and everything in India ... . It wasn t meant to be that way. Once upon a time, Coca-Cola was India s best-selling soft drink ...

MARKETING MIX: I’ll name that brand in one!

which they could use in India by simply adding hot water. Brand X was the result....In 1885, the Glasgow firm of R Paterson and Sons first produced today s mystery brand which is rumoured to have started life after a plea from soldiers of the Gordon Highlanders. They wanted a drink which they could use in India by simply adding hot water. Brand X was the result. The officer ...

NEW MEDIA: NEW MEDIA CHOICE - ABSOLUT VODKA

as Croatia and India, and explore a range of subjects. The distinctive Absolut bottle shape is a ...

MARKETING FOCUS: Hit by the fallout as tigers topple - The effects of the East Asian currency crisis left many UK marketers reeling. But keeping your head could pay off in the long run, writes Nigel Cassidy

more savagely in places such as Taiwan, Thailand and India. There, European and US manufacturers ...

MARKETING MIX: I’ll name that brand in one!

This product, with its characteristic bitter tang, dates back to the British Raj in India where...This product, with its characteristic bitter tang, dates back to the British Raj in India where it was used as a pleasant-tasting antidote to fever. When ex-pats returned home, they continued the habit thanks to Erasmus Bond who, in 1858, had been granted a patent to sell the product here under a name ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.