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FIELD MARKETING: Roving ambassadors - Field marketers can promote brands in shops and gather first-hand intelligence. Ken Gofton went on the road with Ellert Retail Services

of the independent retailers like that; a lot of them have been able to fly to India for a holiday. We can offer ...

Cricket finds backers

in India where the sport has a large following, said a Pepsi spokesman. TV screening ...

MARKETING FOCUS: Hit by the fallout as tigers topple - The effects of the East Asian currency crisis left many UK marketers reeling. But keeping your head could pay off in the long run, writes Nigel Cassidy

more savagely in places such as Taiwan, Thailand and India. There, European and US manufacturers ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.