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FIELD MARKETING: Roving ambassadors - Field marketers can promote brands in shops and gather first-hand intelligence. Ken Gofton went on the road with Ellert Retail Services

06 Aug 1998 | by KEN GOFTON

of the independent retailers like that; a lot of them have been able to fly to India for a holiday. We can offer ...

MARKETING FOCUS: Hit by the fallout as tigers topple - The effects of the East Asian currency crisis left many UK marketers reeling. But keeping your head could pay off in the long run, writes Nigel Cassidy

02 Apr 1998 | by NIGEL CASSIDY

more savagely in places such as Taiwan, Thailand and India. There, European and US manufacturers ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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