CAMPAIGNS: It’s pink faces all around for Barbie - Brand Awareness
30 Jan 1998 | by MARY COWLETT
carried the story as did the Times of India. Mattel estimates that in total, media coverage ...
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INTERNATIONAL: Lazarus heads drive to bring new life to the IPRA
30 Jan 1998 | by JEMIMAH BAILEY
for Voltas, the commercial and industrial products arm of Bombay-based Tata Enterprises. Tata is India s largest industrial conglomerate, with its goods and services representing about 2.6 per cent of India ...
PRIVATE VIEW
30 Jan 1998 | by MARK WNEK
Director: Matt Winn Production company: Freedom Films Exposure: National TV The East India Tea ...
MARKETING MIX: I’ll name that brand in one!
22 Jan 1998 | by ANNE-MARIE CRAWFORD
penny! In India, one variety reproduces the flavour of the beetle leaf, which locals love chewing. Our...penny! In India, one variety reproduces the flavour of the beetle leaf, which locals love chewing. Our ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
