to remove filtersTetley
21 Oct 1999 | by ALEXANDRA JARDINE
recently confirmed that it was in talks with India s Tata Tea, but denied rumours that the Indian company ...
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ADWATCH: Viewers warm to Uncle Ben’s Southern sauce campaign - Uncle Ben’s latest ads use a Deep South theme to imbue its sauces with a new set of values
11 Nov 1999 | by EMMA REYNOLDS
on a raft. The wanderers return, claiming to have discovered India. To prove it, they produce a jar ...
Barrett Cernis aims to switch men on to Dr Stuart’s herb tea
10 Sep 1999 | by ELEANOR TRICKETT
The East India Tea Company is capitalising on improved distribution with advertising to give its...The East India Tea Company is capitalising on improved distribution with advertising to give its Dr Stuart s fruit and herb teas more macho appeal. At the same time, the new autumn campaign through Barrett Cernis Delves naturalness of the products amid growing consumer worries about ...
PRIVATE VIEW
11 Jun 1999 | by STEVE HENRY, co-founder and creative di
and communications officer Brief: Communicate the authentic taste of India at McDonald s Agency: Leo Burnett ...
P&G restructures global operations
10 Jun 1999 | by STEVE BELL
care. Martin J. Nuechtern, 45, currently president of Australasia and India, will replace Blanchard ...
Barrett Cernis Delves shows controversial herbal tea ad
12 Mar 1999 | by FRANCESCA NEWLAND
A herbal tea manufacturer is courting controversy with a commercial which appears to show a man preparing for a drug fix. The film begins with the man striking a match and clamping a small spoon between his teeth, but ends with him clasping a freshly brewed mug of tea. The East India Company ...
MARKETING FOCUS: Cadbury’s quiet revolution - The chocolate giant’s new strategy of promoting only the most profitable brands and pursuing only the highest yield launches could knock back both rivals and a recession
11 Feb 1999
, with factories in India, Russia, South Africa and China among others - Cadbury World theme park opened ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
