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ADWATCH: Viewers warm to Uncle Ben’s Southern sauce campaign - Uncle Ben’s latest ads use a Deep South theme to imbue its sauces with a new set of values

on a raft. The wanderers return, claiming to have discovered India. To prove it, they produce a jar ...

MARKETING MIX: Pen Portrait - John Pearson

and passion for radio. Here we have the India Rubber man ; this chap is a reactor par excellence ... to achieve in the first place. Staying on the India Rubber theme, I note that he stretches himself ...

INTERACTIVE: PROFILE DANNY KELLY - Stock market flotation for the venture launched on passion/The will to be the best has taken 365’s Danny Kelly a long way

market. There are already sites and offices in France, Germany, Chile, South Africa, Australia, India ...

INTERNATIONAL SALES: MEDIA JET SETTERS - Expense account playboys or essential profit powerhouses? Working in international sales may sound like a dream job, but it’s highly pressured and difficult to break into. Mark Tungate reports

of regional director for continental Europe, Middle East, Africa and India gives some indication ... . For instance, Desmond Sowerby is the son of a tea planter and was born and raised in India. Stephen Dunbar ...

MARKETING MIX: Brand manager of the week

? I booked a holiday to see a colleague in India. My chairman phoned me and asked if I could make a ...

MEDIA: Briefs

an international marketing campaign across Europe, India and East Asia to highlight the BBC s position as a ...

MEDIA: CHANNEL 4 CRICKET: AN EXPERT’S VIEW - C4’s cricket coverage has successfully delivered its promises. By John Ayling

and ethnic communities (who contributed so much to the World Cup matches featuring India and Pakistan ...

MEDIA: Briefs

Advertising has opened three more offices in India. The new offices are based in Delhi, Calcutta ...

Vodafone attacks BT’s bid to ambush cricket

outside games involving India, Pakistan, Sri Lanka and Bangladesh at Chelmsford, Headingley and Lords ...

MARKETING FOCUS: Cadbury’s quiet revolution - The chocolate giant’s new strategy of promoting only the most profitable brands and pursuing only the highest yield launches could knock back both rivals and a recession

, with factories in India, Russia, South Africa and China among others - Cadbury World theme park opened ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.