MARKETING MIX: Brand manager of the week
16 Sep 1999
? I booked a holiday to see a colleague in India. My chairman phoned me and asked if I could make a ...
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INTERNATIONAL SALES: MEDIA JET SETTERS - Expense account playboys or essential profit powerhouses? Working in international sales may sound like a dream job, but it’s highly pressured and difficult to break into. Mark Tungate reports
27 Sep 1999 | by MARK TUNGATE
of regional director for continental Europe, Middle East, Africa and India gives some indication ... . For instance, Desmond Sowerby is the son of a tea planter and was born and raised in India. Stephen Dunbar ...
Barrett Cernis aims to switch men on to Dr Stuart’s herb tea
10 Sep 1999 | by ELEANOR TRICKETT
The East India Tea Company is capitalising on improved distribution with advertising to give its...The East India Tea Company is capitalising on improved distribution with advertising to give its Dr Stuart s fruit and herb teas more macho appeal. At the same time, the new autumn campaign through Barrett Cernis Delves naturalness of the products amid growing consumer worries about ...
INTERNATIONAL: Microsoft enlists Text 100 to build Singapore profile
03 Sep 1999 | by MARK JOHNSON
manager Irene Tan. They did a wonderful job in India and the UK. Text 100 has an 18-year ...
MEDIA: Briefs
02 Sep 1999 | by BEN ROSIER
an international marketing campaign across Europe, India and East Asia to highlight the BBC s position as a ...
Additional Information
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
