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INTERNATIONAL: BORDER LINES - Gillette builds non-premium goods

-long media campaign in India. The media plan is primarily for brand building of its non-premium products...NEW DELHI: Shaving products giant Gillette has earmarked nearly pounds 200,000 for a month-long media campaign in India. The media plan is primarily for brand building of its non-premium products. Gillette bosses are aiming to use the campaign to mark the company s entry into the creams and tube market ...

ASIA: MEDIA MOGULS - Two of Asia’s richest men are leading the continent’s charge into new media, Tracey Taylor reports

encountered 49-year-old Subhash Chandra - also known as India s Mr TV - speak of him with a sense of awe ... , making him the second richest man in India after the software tycoon Azim Premji. Chandra takes ... in India. One of his shrewdest moves came in 1992 when he bought, from the fellow Asian media mogul ...

CLOSE-UP: LIVE ISSUE/ASIAN ADVERTISING AWARDS: Asia’s creatives still lack bite of western agencies - Attracting young talent is proving difficult for Asian shops

the standard of television work from Thailand and the coming new force, India, as well as print work from ... the arrival of India as a creative force in TV commercials. The Times of India spot featured ... which only a few agencies are winning. You can see the emergence of India, and Hong Kong ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.