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Internet raises awareness of No Buying Day

than a Chinese person and 30 times more than a person from India. “We are the most voracious ...

FIELD MARKETING LEAGUE TABLES 2000: Sponsors statement - Delivering success. Tom Preece, managing director of CPM, explains how the field marketing specialist is starting to broaden its scope to use skills across the whole business

daily basis we are involved in hands-on local implementation all over the globe - from India ...

Field Marketing: How face to face can reap rewards - In developing markets, it pays to go direct to the consumer, Claire Murphy discovers

are held all over India. They began as sacred festivals, but many have now evolved into an opportunity ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.