International: First Pacific names new corporate comms chief
21 Jan 2000 | by MARK JOHNSON
the First Pacific subsidiaries operating in Hong Kong, India, Indonesia, the Philippines and Thailand ...
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Field Marketing: How face to face can reap rewards - In developing markets, it pays to go direct to the consumer, Claire Murphy discovers
27 Jan 2000
are held all over India. They began as sacred festivals, but many have now evolved into an opportunity ...
Opinion: Profile - Wheeler-dealer/Susannah Wheeler, Campaign director, ITV’s Year of Promise
20 Jan 2000 | by IMELDA MICHALCZYK
got near. When she was working on GMTV s India Appeal, following a devastating earthquake ...
Why Coca-Cola is no longer it: After its first ever drop in annual profit, Coca-Cola’s new president, Douglas Daft, faces a battle to overhaul the brand and persuade consumers to drink up, says Claire Murphy
20 Jan 2000
is in the developing world (see table, opposite). Dawson points to India as indicative of the new way Coke ... . This was a particularly savvy way of handling rival Pepsi, which is strong in India. While PepsiCo ...
Indian watch giant Titan signs up with MRI
17 Jan 2000 | by MARK TUNGATE
India-based watch and jewellery company Titan has become the latest brand to fund an advertising...India-based watch and jewellery company Titan has become the latest brand to fund an advertising campaign through a corporate barter deal with specialist MRI International. Titan will pay ... billion - 3 per cent of India s total GDP. Titan managing director David Saldanha said: MRI has ...
INTERNATIONAL: Merrill Lynch puts Ketchum to test for Asia brief
14 Jan 2000 | by MARK JOHNSON
. China and India will be key markets for campaigns. Edited by David McCormack. ...
MEDIA: Sky airs first UK English language Asian TV channel
14 Jan 2000 | by ED SHELTON
in programmes from India. B4U is a Bollywood film channel and Sony is another cable channel that buys in Asian ...
DIARY SPECIAL: A brief history of sales - Those much-hyped millennium celebrations - thank God they’re over. But the art of selling has been practised for much longer than one thousand years. Mark Tungate looks back in wonder
10 Jan 2000 | by MARK TUNGATE
, the printers cocked it up. 1498 Vasco Da Gama discovers the sea route to India, bringing back ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
