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THE BOOK OF LISTS: The 10 Best Radio Ads

on radio: Oh, you mean to mike, india, sierra, sierra, india, papa, papa, india Gardens ... over ... on radio: Ah! I've got you! Opposite sierra, alpha,india, november, tango, alpha, lima, lima, oscar ...

THE BOOK OF LISTS: The 10 Best International Posters

powerfully illustrates the dangers of passive smoking. Country: India Agency: Ogilvy Mather Mumbai ...

THE BOOK OF LISTS: The 10 Top Product Placements in Features

, features Coca-Cola India's popular drink, Thums Up; a clever collaboration, given that Hindi films are huge ...

PRWEEK LISTS 2002: A year to remember

Kashmir, over which India and Pakistan are in dispute. Camelot CEO Dianne Thompson said in May ...

MG Rover: The Resurrection

-stripping. Another possible joint venture - this time with India's Tata - is also under consideration. And in Poland ...

MPG admits needs for scale but rules out acquisition

of bolstering its presence in a number of markets with a new office in India and expansion in Eastern Europe ...

INTERNATIONAL: UPS to consolidate comms across Asia-Pacific region

to gain market leadership'. The UPS account is currently split among Ogilvy in China and India, Hill ...

NEW MEDIA: SPOTLIGHT ON GLOBAL SMS - First global audience text vote takes Miss World to new level

. But, as the show takes place in the evening in Nigeria, the Far East (Miss World is huge in India ... groups in China and Brazil and India are by no means as disdainful of the event as Western teenagers ...

THE FIRST 100 YEARS OF JWT & UNILEVER 1902-2002: Unilever's Brand Guardian

to show his marketing people what they should be doing. In India, the company has a rule that before any ...

THERE ARE NO GLOBAL BRANDS ..

in India but puts them in aspirational settings because of the positioning of the brand," says Sterenberg ... cultures such as Brazil or Belgium. Relatively closed traditional cultures such as India or China also need ... geography Africa/China/India Developed world Target consumer Mass market Mass market ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.