to remove filtersBrand New Justice: The Upside of Global Branding First Edition
01 Jan 2002 | by S. Anholt
glimpses of this process actually beginning to take place. Examining activities in India, Thailand ...
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Are Brands really such Big Baddies?
01 Mar 2002 | by British Brands Group
. Take for a simple example a pair of GUCCI sunglasses. The market for these in say India ... of living in each is likely to influence the price. I would imagine that GUCCI is cheaper in India than ... for the same price as paid in India? Damage to the brand In a truly global, harmonised market the answer ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
