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EDITORIAL: Cadbury's leaves bitter taste in India

The ad, which suggested the disputed Kashmir region between India and Pakistan is - like the chocolate bar - 'too good to share,' was made by a local ad agency and signed off by the marketing department of Cadbury India - a department that Cadbury Schweppes admits ...

RADIOWATCH: Western Union signs BBC comedy star for India ads

July. The aim of the campaign is to encourage people to use Western Union to transfer money to India ... into an equivalent locality in India, with people speaking in Indian accents and using Indian place names ... delays in the traffic jam execution and With over 5000 agency locations across India in the rail station ...

HOTLINE: India Tourist Office appoints new agency

The India Tourist Office has appointed Banks Hoggins O'Shea/FCB to handle its 750,000 UK account. The agency, which already handles the tourism accounts for Hong Kong, Jamaica and the British Virgin Islands, had been working on the business on a project basis for several months. ...

INTERNATIONAL: PRCAI launch gets go-ahead in India

HARYANA, INDIA: The PR industry in India has launched an umbrella body representing the country ... Association of India (PRCAI) had been due to launch since 1998 and finally got the official go ... in the public relations industry in India. 'In each of these areas, the primary objective would ...

 

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