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ADVERTISING'S RACIAL INEQUALITY: The industry has a very "white" image partly because of where it recruits from and partly because so few people from ethnic backgrounds apply, Carol Reay writes

, AMV BBDO Both my parents were born in India. I was born in Africa but have been here since I ... aunt is at JWT in India and some other relatives have started their own agencies there. It's been ...

Celebrity branding Bollywood style

celebrity endorsement of a brand. On a bad day, you will see India's favourite batsman Sachin Tendulkar bat...to ram the message home. Some ads feature India's biggest stars paired together -- Amitabh Bacchan ... of India's all-time greatest stars. Some of the brands that he endorses or has endorsed are MRF Tyres, Fiat ... of Amitabh Bachhan who appears in the ICICI Bank commecials. As a superstar and India's most popular actor ...

The message on the bottle

recently launched an integrated campaign through HHCL Japanese beer Kirin is brewed in Bedford; and India ...

RADIOWATCH: Western Union signs BBC comedy star for India ads

July. The aim of the campaign is to encourage people to use Western Union to transfer money to India ... into an equivalent locality in India, with people speaking in Indian accents and using Indian place names ... delays in the traffic jam execution and With over 5000 agency locations across India in the rail station ...

MEDIA: C4 links up with Indian partners for Test drive

£1m campaign promoting coverage of four England vs India Tests.

C4 fields an Indian season

, including programming and events, reflecting life in contemporary India and celebrat ing Indian culture ... with the Cobra beer brand. Programming will include a week of C4 News from India , presented by Jon Snow ...

CLOSE-UP: LIVE ISSUE/CANNES LIONS DIRECT - The best way to win a Cannes Lion Direct. As Cannes awards its first Lions for DM, Mark Fiddes gives the winning formula

to architects on a six-page, gray scale thermal fax (ANNR.BBDO Gothenburg). Very deadpan. From India, a ...

ANALYSIS: Optimism abounds for OneMonday - Amid tumbling tech fee income and the imminent loss of its brand, Chris Scott finds analysts and directors surprisingly upbeat about the future of OneMonday Group

-edged sword. The different agencies have a presence in Europe, north America, India, Africa and Asia ...

MARKETING MIX: Brand manager of the week - Tim Barkey, Copella

of an expedition in India which uncovered one of the most significant archaeological finds of the past ten years ...

Shell set to offer online car portal

such as India. The UK version has been in the pipeline for several months, but its launch has been delayed ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.