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THE FIRST 100 YEARS OF JWT & UNILEVER 1902-2002: Unilever's Brand Guardian

to show his marketing people what they should be doing. In India, the company has a rule that before any ...

EDITORIAL: Cadbury's leaves bitter taste in India

The ad, which suggested the disputed Kashmir region between India and Pakistan is - like the chocolate bar - 'too good to share,' was made by a local ad agency and signed off by the marketing department of Cadbury India - a department that Cadbury Schweppes admits ...

BIGGEST BRANDS: The top ten global brands come under the spotlight - PRWeek takes a closer look at the top ten global brands that have stood out this year and the part PR has played in their success

phones in less developed markets such as Russia, China and India, where fewer people can afford them ...

GREAT BRITISH BRANDS: Boots - It's back to its roots for Boots, set up as a herbal remedy store in 1849 and now taking a holistic line on wellbeing

business, which began expansion into New Zealand, India, Pakistan, Australia and Canada. The UK operation ...

Euro RSCG and JWT share $430m Reckitt Benckiser global advertising business

, France, Germany, US, Brazil, Australia and India offices. JWT, owned by the WPP Group, won the surface ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.