to remove filtersTHE BOOK OF LISTS: The 10 Top Product Placements in Features
17 Dec 2002
, features Coca-Cola India's popular drink, Thums Up; a clever collaboration, given that Hindi films are huge ...
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THE BOOK OF LISTS: The 10 Best Radio Ads
17 Dec 2002
on radio: Oh, you mean to mike, india, sierra, sierra, india, papa, papa, india Gardens ... over ... on radio: Ah! I've got you! Opposite sierra, alpha,india, november, tango, alpha, lima, lima, oscar ...
BBC Worldwide promotes Braun to head new business
10 Dec 2002 | by Claire Billings,
of head of new-business development for Europe, Middle East, India and Africa.
BBC World fastest growing international channel in Asia
03 Dec 2002 | by Staff,
in Seoul and in India which, combined with the rest, results in a total panel viewership of 1.58m ... in nine markets in South East Asia and India. If you have an opinion on this or any other issue raised ...
INTERNATIONAL MEDIA BUSINESS: The borderless world
25 Oct 2002 | by ROB GRAY
America, Asia, China and India. How do you make your brand consistent across the globe? We have a ... , we have regionally produced programmes such as Asia Business Report and India Business Report. How ...
CLOSE-UP: LIVE ISSUE/PRUDENTIAL - Will Prudential's new TV spot remind people to save more?
04 Oct 2002 | by GLEN MUTEL
to move more than 1,000 call centre and support jobs to India. Calling the sub continent for pensions ...
Anti-trust concerns could unravel EchoStar/DirecTV deal
24 Sep 2002 | by Staff,
satellite TV businesses in the UK, Latin America, Australia, India and Japan. The US was the missing piece ...
Marketing after September 11
11 Sep 2002
in India. Coca-Cola's marketing activities around the World Cup also show how much it understands global ...
Murdoch's global satellite plan resurrected
09 Sep 2002 | by Claire Billings,
Murdoch's US dreams were shattered at the end of last year when he was forced to walk away from the deal after EchoStar bid $18.3bn (£11.3bn) for DirecTV. The EchoStar victory was a serious blow to Murdoch, who already owns satellite TV businesses in the UK, Latin America, Australia, India and Japan ...
Celebrity branding Bollywood style
16 Jul 2002
celebrity endorsement of a brand. On a bad day, you will see India's favourite batsman Sachin Tendulkar bat...to ram the message home. Some ads feature India's biggest stars paired together -- Amitabh Bacchan ... of India's all-time greatest stars. Some of the brands that he endorses or has endorsed are MRF Tyres, Fiat ... of Amitabh Bachhan who appears in the ICICI Bank commecials. As a superstar and India's most popular actor ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
