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WORLD: MEDIA ANALYSIS - Murdoch's new Star TV chief looks to the long term in Asia

12 Dec 2003 | by Rhymer Rigby

've been delighted to find some half-decent English-language programming in India or Indonesia. Yet ... the key to understanding the business is to understand that it has three big and separate markets - India ... , the head of India, and Jamie Davis, the head of China.) So Guthrie's role involves steering a group whose ...

WORLD: ANALYSIS - Larry Light hopes to whet the world's appetite for Big Macs

28 Nov 2003

, El Salvador, Estonia, Germany, Honduras, Hong Kong, Hungary, India, Ireland, Macedonia, Moldova ...

WORLD: MEDIA ANALYSIS - Product placement thrives as advertisers look for subtlety

21 Nov 2003 | by Kate Burnett

. Leo Burnett recently established a new subsidiary, Leo Entertainment, in India to capitalise ... placement is good for introducing new or not well-known products. "Coca-Cola India initiated a study while ...

BBC to relaunch News 24 in wake of Lambert Report

12 Nov 2003 | by Jennifer Whitehead,

staff, an "eye in the sky" news helicopter and a new bureau in India. If you have an opinion ...

Star TV appoints Guthrie as chief to replace Murdoch

11 Nov 2003 | by Maja Pawinska,

in India. However, Guthrie will still have the challenge of breaking even on the Chinese mainland by 2005. Other internal candidates for the job included Star India's head Peter Mukerjea and head of Chinese ...

Advertisers use yoga to target health-conscious women

10 Oct 2003 | by Claire Billings,

practised for as long as 5,000 years in India. It really took hold in the UK when stars such as Sting ...

University Challenge online drive nets huge response

16 Sep 2003 | by Steve Guy,

LONDON - An online competition to promote the quiz show 'University Challenge' in India has netted.... In the tie-up with Yahoo! India, visitors are encouraged to click on the banners throughout the website ... four shows visited India's four main cities and attracted 18,000 students. The campaign has been covered in more than 60 regional and national newspapers in India and the show's host, Siddhartha Basu ...

Vodafone and BBC link to bring Basil Fawlty to mobiles

09 Sep 2003 | by Steve Guy,

being sold to more than 70 countries including Russia, India and Thailand. If you have an opinion ...

ASIAN MEDIA: TV's survival kit

30 May 2003 | by Richard Lord

head for a whole raft of channels operating in India. A major cloud looming on the horizon ... -TV offering was switched off overnight," Dovey, for whom India is a major market, says. "That's what we face ... available to markets of six million-plus." Where India has a largely self-contained cable TV industry ...

ASIAN MEDIA: Media rises in the east

30 May 2003 | by Lucy Aitken

China 27,004,230 21,639 n/s 5,364,405 India 2 ... /s n/s India 116,714 3,061 11,633 Indonesia n ...

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