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ETHNIC DIVERSITY: DRIVING FOR DIVERSITY

commercial. The one set in India where an Indian guy decides to remodel his old car into a Peugeot by driving ...

Ogilvy takes brief for promotion of IT in West Bengal

in the east of the country, is one of the most culturally and ethnically diverse states in India, with its ...

UK business overspends with overseas call centres

handled in India is £1.30, compared with less than 30p for web self-service. Given that companies using ...

Clarks hires PR support for supply chain crisis plans

The move follows a four-way pitch and comes in response to the company’s increasing use of manufacturers in countries such as China and India. Clarks PR manager John Keery said: ‘We wanted to have advice available for crisis issues that might or might not arise.’ The agency team, to be led ...

University Challenge online drive nets huge response

LONDON - An online competition to promote the quiz show 'University Challenge' in India has netted.... In the tie-up with Yahoo! India, visitors are encouraged to click on the banners throughout the website ... four shows visited India's four main cities and attracted 18,000 students. The campaign has been covered in more than 60 regional and national newspapers in India and the show's host, Siddhartha Basu ...

Aegis pays £6m for international market research firm

Blackstone Market Facts, a research company based in India, for £600,000. And last year, Aegis Group ...

COI plans roster of specialists to reach UK's ethnic groups

, Bangladesh, India, Africa, the Caribbean and China. The announcement follows COI research, published ...

Cobra Beer takes carwash ads to the cinema screen

Originally screened on Channel 4 and E4 earlier this year, the commercial was filmed in Rajasthan, India and shows a young man driving through the back roads of India in his muddy car until he spots Ravi's Carwash, which initially looks like a shed. The young man enters the shed in his car and the doors close ...

Herald lands brief for launch of LG’s mobile handsets

The South Korean firm, which is currently the fifth largest mobile handset manufacturer in the world, is seeking to use the launch to significantly boost sales in the UK. Currently, its largest handset markets are in India and the US. Herald director Hannah Shepherd will be heading the campaign ...

COI seeks roster of PR agencies to target minorities

The government procurement department is specifically looking for agencies with experience in communicating with communities from Pakistan, Bangladesh, India, Africa, the Caribbean and China for the roster. COI senior corporate PR manager Janice O’Reilly could not confirm the number of agencies required ...

 

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