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The Work: Private View

moolah. And yet people are still trying to prise some from me. I'm cold-called from India. E-mails offer ...

The World: Singapore - BBDO targets staff hirings after two account wins

It is understood to be setting up a unit within the network to run Gillette. The division is expected to include as many as 50 executives across Singapore and India in response to Gillette's decision to consolidate its regional marketing. ...

The World: New Dehli - Cobra hands Euro RSCG creative brief for India

Cobra Beer has named Euro RSCG India its first advertising agency in the country..... Euro RSCG India has been briefed to develop a unique advertising platform for Cobra Beer for the Indian ... for the brand. Perses Billmoria, the regional director of Cobra India Beer, said: "India is a key market for Cobra Beer and Euro RSCG India is joining us at an exciting time." ...

The World: New Delhi - Dabur India plans consolidation of media roster

The Indian FMCG giant Dabur India is reviewing its £45 million media account with a view...pitching for the business. Currently, Dabur India has products in the hair care, health care, oral care ...

Heinz to close 15 plants as it boosts advertising spend

of its total sales growth from emerging markets in Russia, India, China, Indonesia and Poland ...

News Analysis: Blending heritage with innovation

When market-leading premium Kentucky bourbon Maker's Mark unveiled plans to focus on the UK whisky scene (Marketing, 29 March), established Scotch brands barely flinched. Traditional players are used to whisky brands arriving on these shores from as far afield as Japan and India, and there is growing ...

Costa Coffee in hunt for creative shop

an international brand and is overseeing the launch of Costa Coffee in India. The review does not affect ...

PG Tips to promote ethical tea partnership on packaging

around the world to the ETP and has recently made inroads into southern India and China, two ...

World: New Delhi - David lands £5m McCain frozen foods creative

and KFC. Jaideep Mukherji, the country manager at McCain Foods India, said: "In David we saw a team that could truly partner us in the long-term goals we have set for McCain India." ...

Pepsi agrees global Cricket World Cup tie

-Cola was the official soft drink of the World Cup in India, Sri Lanka and Pakistan, and Pepsi circled stadia with a ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.