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Indian brands expand horizons

of corporate India, consumers have an outdated perception of the country. Anholt s quarterly Nation Brands ... - is being tainted by their perception of India as an employer of low-cost labour, as well as unsatisfactory ... by producing quality products in global markets. But, he adds: India has a wider choice of ambassadors than ...

The Work: New Campaigns - The World

- COCKROACH MOSQUITOS QUIT INDIA - INDIA CREDITS Project: Cockroach mosquitos quit India Client: Godrej Sara Lee, India Brief: Grow the aerosol insect spray market Creative agency: Publicis Ambience ... the position of India's market-leading insect aerosol. Hit, which is owned by Sara Lee, already claims a ...

The World: Mumbai - Hindustan Unilever in $150 million media review

Presentations are expected to take place by the end of September, with either a shortlist or a decision expected by mid-October. India is Unilever's second-largest Asia Pacific market. Only China and Japan are bigger. The review is statutory. One industry source said: "It's a huge piece of business ...

Establishing a leaner, meaner Unilever

earlier this year from India, France and South Africa) and improved performance. The endgame for One ...

Fakes can genuinely aid luxury brands

, but purchases in India and the Far East are on the rise. ...

Crop crisis adds to pressure

for commodities. There has been a drought in Australia, the rise of the consumer in China and India, global ...

J&J apportions $3bn media spoils

to Latin America and OMD and Universal McCann sharing the account across Asia. OMD will handle India, China ...

Johnson & Johnson concludes $3bn global media review

$300m, OMD has been crowned regional agency of record, and will handle the account in China, India ...

Coke must prove it really cares

protesters to the streets. In 2005, thousands of activists gathered near Coke factories in India, claiming ... it to launch Coke Zero last year. Coca-Cola also faces criticism over the omission of India from its ... is not as implausible as it sounds, having bought India s biggest cola brand, Thums Up. The spokesman adds ...

What's holding back British brands?

-class creative capabilities, warned recently of the threat posed by countries such as China and India. These have ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.